Meet Gunel – Founder of GG Financial Consulting

Hi, I’m Gunel - a financial consultant with 13+ years of experience in corporate finance, tax strategy, and small business consulting across the UK and the Netherlands.

I started GG Financial Consulting because I saw too many talented founders and freelancers overwhelmed by their finances. Not because they weren’t smart, but because no one had explained things clearly. They didn’t need another tool. They needed structure, clarity, and someone who actually speaks their language.

That’s where I come in.

My approach is practical and human. No jargon. No inflated reports you’ll never read. Just thoughtful financial support tailored to how your business actually runs, so you can stay focused on what you do best.

What I Believe

At GG Financial Consulting, I believe small businesses deserve financial support that’s:

• Clear – You should understand your numbers without needing a finance degree.

• Calm – You should feel organised and supported, not rushed or overwhelmed.

• Custom – No templates, no one-size-fits-all. Your business gets what it needs.

Whether you’re a freelancer, a founder with a BV, or somewhere in between - you don’t have to figure it all out alone.

A Bit About Me

• I’ve worked with solo ZZP’ers, growing BVs, and international teams - from London to Amsterdam.

• I know the Dutch tax system inside out, even if I don’t speak Dutch fluently (yet).

• I explain things in plain English. Always.

• I care deeply about helping small businesses thrive, and I intentionally keep my client list small so the service stays personal.

• And yes, I do have a thing for bullet points.